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Clinical Efficacy and Emerging Trends in Health Supplements
In 2026, the use of health supplements is increasingly guided by "Nutrigenomics"—the study of how nutrients interact with an individual’s genes. Supplements are no longer viewed as "insurance" but as targeted interventions to support specific physiological functions.
High-growth categories include Nootropics (like Lion's Mane and Bacopa) for cognitive support and Postbiotics for gut-brain axis health. There is also a significant move toward plant-based proteins, such as pea and rice protein, which offer high bioavailability with a lower environmental footprint. The 2026 clinical perspective emphasizes that while supplements can enhance health, they must be part of a foundational lifestyle that includes balanced nutrition and physical activity.










